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WASH WILD began through serendipity as the team developed products for their sister company, Bondi Wash. They undertook many independent lab tests as Bondi Wash developed their range of naturally anti-bacterial products and began to realize that different oils had different potencies on different household pathogens. They also realized that Australian native oils, in particular, were strongly anti-bacterial. The team started testing different blends of native oils, slowly developing stronger and stronger potency.

In late 2019, CSIRO, Australia’s National Science Agency, worked with WASH WILD to develop W4C®, a unique blend of native Australian oils powerfully effective against a range of bacteria and fungi. The innovation was made possible by CSIRO Kick-Start.The team wanted to develop a range that was accessible and affordable. So, alongside the development of W4C®, they worked on developing a range that was natural, effective, and affordable. The resulting WASH WILD range contains the proprietary blend W4C® in every product to help households remove germs without damaging the environment. 

WASH WILD sets a new standard in natural and effective supermarket home and body products. The formulations contain no synthetic fragrance, no sulfates, no phenoxyethanol, and no methylisothiazolinone. The resulting formulations also happen to smell beautiful – just like wandering through the Australian bush.