Zuum

Founded by high school mates Alex, Eamon, and Hugo during a stint in hotel quarantine, Zuum was born out of frustration with having to choose between sugary energy drinks and overpriced coffee. Managing busy, demanding schedules, the trio set out to create a straightforward alternative designed to fuel daily life without relying on unnecessary additives.

To bring elite-level standards to everyday routines, the brand formulated its range in close collaboration with leading sports nutritionists, dietitians, and high-performance managers from the AFL, NRL, and Olympic Institutes. Australian-owned and produced across Australia and Italy, the HASTA-tested lineup prioritises optimal absorption and quality, ensuring you have access to dependable, balanced energy whenever you need it.