All ingredients are food-grade &amp; lickable. Rinses in 25% less time and water than synthetic shampoos*.<br>If it barks or purrs, then you can’t fluff with it! Our pets are almost human... however when it comes to their skin and fur, this is where they differ... so we only use 100% natural ingredients and only formulate preservative-free... ‘cos we get the difference.<br><br>Made from ecologically responsible, 100% sustainably sourced natural raw ingredients to gently cleanse and effortlessly rinse through all lengths of fury locks, so your loving pal will enjoy tangle-free, mat-free, hassle-free, healthier-looking fur! Ideal for regular use on sensitive pet’s skin and bursting with pure plant essences and healthy goodness! <br><br>Ecologically advanced ultra-gentle cleansing technology derived from 100% natural raw ingredients. It provides effortless rinsing even for the densest of fur coats and nurtures the most sensitive skin types.<br><br>*Compared to SLS, SLES, ALS, Coco-Betaine, etc. Effortless rinsing in up to half the time of other pet shampoos! <br>Contain 0% synthetic moieties.