We love babies. And we understand how important it is for you to protect your baby's soft, delicate skin from irritation and to see your baby looking fresh and happy. That's why we designed Johnson's Baby Pure Cornstarch Aloe & Vitamin E Powder to protect your baby's skin, and leave it soft and smooth.<br><br>Dermatologist tested, this new formula is made out of 99% natural, plant-based cornstarch and has no added dyes, parabens, and phthalates. PLUS added Aloe Vera & Vitamin E helps to soothe and freshen baby's skin.<br><br>With a clean, classic scent, this incredibly soft baby powder glides over your baby’s skin to absorb excess moisture - eliminating friction and leaving it feeling delicately soft and dry while providing comfort. This baby powder is suitable for both adults and babies.<br><br>Best for baby, best for you.<br><br>Mums trust Johnson's. Always Mild & Gentle.