RELIEF FROM SENSITIVITY AND MAINTENANCE OF HEALTHY GUMS*: If you have sensitive teeth and are considering your gum health, take action to relieve sensitivity and maintain healthy gums by brushing twice daily with this one toothpaste. BUILDS INCREASING PROTECTION WITH CONTINUED USE: Sensodyne Sensitivity & Gum Extra Fresh toothpaste builds a protective layer over sensitive areas to effectively relieve sensitivity and with twice daily brushing, helps to remove plaque above the gumline. What is tooth sensitivity? Sensitivity occurs when the dentine underneath the tooth enamel becomes exposed. When exposed dentine comes into contact with hot or cold, sweet or sour drink or food, or even your toothbrush, it can trigger the nerve causing a short sharp pain. What does Sensodyne Sensitivity & Gum Extra Fresh do? Sensodyne Sensitivity & Gum toothpaste is a daily dual-action* fluoride toothpaste that can help relieve tooth sensitivity while helping to maintain healthy gums*. Sensodyne Sensitivity & Gum Original sensitivity toothpaste builds a protective layer over sensitive areas, effectively relieving tooth sensitivity. With twice daily brushing, it also removes plaque bacteria to help maintain healthy gums. Use of Sensodyne Sensitivity & Gum Extra Fresh twice a day, everyday to relieve sensitivity, help maintain healthy gums*, help remove tooth stains, and leave your breath feeling extra clean and fresh. It contains fluoride for cavity protection and provides all the benefits of a regular toothpaste for sensitive teeth. *With twice daily brushing.